OnePlus Branding
a brand guidebook to support the rollout of a global campaign
OnePlus is a consumer electronics manufacturer that’s best known for their wicked fast android smartphones. Upon the launch of their 7T model in 2019, Anne Marie worked with a team of visual designers to develop the visual identity for the launch campaign in T-Mobile stores and across the globe. Serving as the team’s project manager, Anne Marie co-wrote and designed the campaign’s visual identity guidebook for OnePlus’ marketing teams to reference as they produced billboards, posters, store displays, videos, web pages, packaging, media kits, and other campaign collateral for the smartphone’s debut.
To open Sigma’s keynote speech at the 2023 Snowflake Summit conference, Anne Marie produced the graphics and animations for a 30-second welcome video designed to introduce the Sigma product and brand to a live audience. The content of the video celebrated the utility and endless possibilities of the Sigma product implementing an engaging, textured visual approach and fast-paced cuts which inspire and excite. Anne Marie custom-made all of the video’s graphics and developed all elements and frames to complement Sigma’s script through engaging visual storytelling that showcases the power of the product. Following the conference, the Sigma marketing team continued to use the video to draw in external audiences through digital ads and in blog posts on the Sigma website.
The Spirited Awards is the world’s annual bartending awards event, hosted by Tales of the Cocktail in New Orleans, LA. Anne Marie and Laura Peres teamed up in 2017 to develop a futuristic-retro-mashup visual identity to complement the show’s selected theme. Anne Marie then developed motion graphic templates and final renders to be displayed live on the show’s five display screens.
As an Associate Producer at Slate in 2014, Anne Marie worked alongside fellow video creators and editorial writers to generate custom videos to grow Slate’s video program. Anne Marie used her filming, editing, and motion graphic chops to produce individual videos while also thinking about how each video could work together to look and feel quintessentially Slate.
The United Way 211 Helpline is a free, 24/7 service that connects callers in Central Maryland with food, housing, utility assistance, childcare, and other resources. Listening to recordings of the calls clearly reveals the commitment that UWCM holds to providing what’s needed, where it’s needed, when it’s needed. To aid in their campaign to raise awareness and support for this important behind-the scenes work, UWCM asked Anne Marie to create a series of videos using the audio from the calls. She developed a visual identity for the series that’s rooted in atmospheric imagery and pared-down type design. The treatment resulted in an emotional, immersive video that grounded viewers in the caller’s circumstances while ensuring that the conversation between operator and caller was easy to follow.
When Facebook Video launched in 2015, Anne Marie joined Eater’s video team as the Social Video Creator to produce videos optimized for the Facebook platform. Over the course of 18 months, Anne Marie filmed and edited 158 videos in 86 different restaurant kitchens across New York City. The videos that she edited and/or filmed garnered over 140M views for Eater’s Facebook page, helping to grow the audience from 250,000 followers to just over 1 million.
Other video examples:
How the Pros Make Pretty Bread
A free monthly dispatch from aml.
© 2025 Anne Marie Lindemann
.png)