A Brand Studio for Everybody

The Wall Street Journal’s Custom Content team partners with marketers to develop and produce co-branded ad campaigns across print and digital media within the Barron’s Group portfolio (Barron’s, MarketWatch, Mansion Global, and Financial News). Using their existing visual identity as a grounding framework, Anne Marie planned and produced a motion graphic explainer video to elucidate exactly how their technology smartly pairs advertiser campaigns with relevant editorial content. The video provides a surface level look into the complex makings of a successful ad placement using kinetic movements and concise imagery.

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Mansion Global is a digital media site that showcases the latest luxury real estate news and insights from around the world. In 2021, the MG editorial and video teams developed a new video series hosted by Beckie Strum and Liz Lucking. To merge the series with the restrained elegance of the existing MG brand and web identity, Anne Marie developed a visual identity to unify the videos with the rest of the brand. The visusaShe continues to edit episodes and design motion graphics for the series today.

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