A true multidisciplinarian, I've spent over a decade shaping brand storytelling and visual systems.

The arc of my career started in art class in Newport News, VA, making stop-motion videos and diy short films with friends just for the hell of it. In 2014, I traded my childhood camcorder for a BA in Media Production from Florida State University, then spent four years in New York City at Slate, Eater, and Dow Jones Media Group, filming and editing social-first videos during the heyday of Facebook video. A graduate program in Communications Design at Pratt Institute pushed me beyond video, helping me realize that it's not the tool you use, it's the clarity of the message behind it. I went from producer to designer (I also moved to Philly).

That shift happened around the same time the world started to realize it's not about how loud you scream something, it's what you actually have to say: quality over quantity. Fast forward to today, and the ubiquity of AI and consumer-grade tools has made high-quality design easier to achieve than ever. And yet, even with everything we need right at our fingertips, it's so, so hard to know what actually works. It's not just a matter of quality anymore; it's a game of clarity, edge, and confidence.

Since starting my freelance practice in 2018, I've partnered with ambitious teams to build identities, websites, and content that help them realize their true vision and potential. By working independently as a creative director I'm able to be lean, nimble, and deeply hands-on with my clients, while still offering a wide range of capabilities — video, graphic, web, copy, content, creative, and strategy — helping them show up like they mean it across all platforms and mediums.

Sound like you? Let's chat.