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Website Design + Development

Working in close partnership with None Other, I redesigned and developed a conversion-driven, 10-page Squarespace site that reflects the clarity and energy of Flatbush Cats’ evolving brand. The site improves navigation for users, streamlines volunteer and donor pathways, and integrates essential features like newsletter signup, volunteer intake, podcast visibility, and analytics tracking. It’s also built with organizational sustainability in mind, giving the Flatbush Cats team an easy-to-update, modular foundation they can expand as their programs and community continue to grow.

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Canva Templates

Alongside the site refresh, I designed a suite of 12 Canva templates, spanning print and digital, to support Flatbush Cats’ community engagement, volunteer recruitment, and day-to-day communications. Each template extends the refreshed brand system, giving the team easy, flexible tools for consistent outreach.

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Brand Identity Guidelines

To unify the refreshed brand across platforms, I created a concise set of identity guidelines covering typography, color, voice/tone, image use, and layout principles. These guidelines ensure Flatbush Cats can maintain consistency across future campaigns, partnerships, and internal communications.

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Role

Website Development + Design

Visual Identity Design

Creative Direction

Graphic Design

Collaborators

Project Management + Creative Direction: None Other

Copywriting: Sophia San Filippo

Timeline

10 weeks

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Jen Tiberi built her original website herself (heck yeah!!), but as her business grew, she didn’t have the bandwidth to make updates, and the DIY design that once worked was now feeling like it didn’t fit the new version of her brand. Jen brought on Anne Marie to refine both the site’s messaging and design.

More than just upholstering furniture, Jen wanted to position her studio as a full-service creative partner, guiding clients through custom-built projects with both artistry and practicality. Anne Marie helped define that positioning, then reworked the site’s messaging and copy to reflect Jen’s expertise. From there, she overhauled the design, using Tiberi Studios’ existing Squarespace template and brand identity guidelines as a foundation. Every element was refined to create a seamless, on-brand experience. Anne Marie incorporated kinetic typography, smooth curves, and rich, textural photography—details that reinforce the hands-on craftsmanship of Jen’s work while making the site feel dynamic and engaging.

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The final step was fine-tuning the user experience. Instead of overwhelming visitors with too much information too soon (or leading them to call before they were ready), the site flow was reworked to guide them naturally through the process. Thoughtfully placed calls to action and a strategic reveal of information help position Jen as a trusted expert while streamlining client interactions.

Anne Marie worked with the school's admin team to conduct a comprehensive redesign of the school website and brand identity. The website’s design needed to serve and attract the school’s key constituent groups: current families, alumni, prospective families, and donors. Anne Marie led the copywriting process and curated all copy and photos for use on the site. She optimized the site for ease of use, captivating storytelling, and migrated the site from Wordpress to Webflow to make daily updates easier to execute.

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Billy Libby, an independent producer, composer, and instrumentalist, approached Anne Marie to design a portfolio website that would offer clients and collaborators an overview of his work. Anne Marie established a unique visual language to unify the site’s content and added a narrative flow to organize his diverse array of projects. The website was built using Squarespace, a user-friendly tool that makes updating the site in the future easy.

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