Flatbush Cats Digital Refresh

‍

‍

‍

Website Design + Development

Working in close partnership with None Other, I redesigned and developed a conversion-driven, 10-page Squarespace site that reflects the clarity and energy of Flatbush Cats’ evolving brand. The site improves navigation for users, streamlines volunteer and donor pathways, and integrates essential features like newsletter signup, volunteer intake, podcast visibility, and analytics tracking. It’s also built with organizational sustainability in mind, giving the Flatbush Cats team an easy-to-update, modular foundation they can expand as their programs and community continue to grow.

‍

‍

‍

‍

Canva Templates

Alongside the site refresh, I designed a suite of 12 Canva templates, spanning print and digital, to support Flatbush Cats’ community engagement, volunteer recruitment, and day-to-day communications. Each template extends the refreshed brand system, giving the team easy, flexible tools for consistent outreach.

‍

‍

Brand Identity Guidelines

To unify the refreshed brand across platforms, I created a concise set of identity guidelines covering typography, color, voice/tone, image use, and layout principles. These guidelines ensure Flatbush Cats can maintain consistency across future campaigns, partnerships, and internal communications.

‍

‍

Role

Website Development + Design

Visual Identity Design

Creative Direction

Graphic Design

Collaborators

Project Management + Creative Direction: None Other

Copywriting: Sophia San Filippo

Timeline

10 weeks