OnePlus is a consumer electronics manufacturer that’s best known for their wicked fast android smartphones. Upon the launch of their 7T model in 2019, Anne Marie worked with a team of visual designers to develop the visual identity for the launch campaign in T-Mobile stores and across the globe. Serving as the team’s project manager, Anne Marie co-wrote and designed the campaign’s visual identity guidebook for OnePlus’ marketing teams to reference as they produced billboards, posters, store displays, videos, web pages, packaging, media kits, and other campaign collateral for the smartphone’s debut.
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