The goal was to reposition Tiberi Studios as a full-service creative partner—someone who guides clients through custom-built projects with both artistry and practicality. The website needed to communicate expertise and craftsmanship while feeling elevated and cohesive. It also had to build trust gradually, helping prospective clients understand the process before prompting them to reach out. Ultimately, the site needed to work the way Jen works: thoughtful, hands-on, and detail-driven.

I began by refining Jen’s brand positioning and reworking the site’s messaging to better reflect her expertise and collaborative approach. From there, I redesigned the website using her existing Squarespace framework as a foundation, refining typography, layout, and visual hierarchy throughout. Kinetic typography, smooth curves, and rich, textural photography reinforce the hands-on craftsmanship of her work while adding energy and polish. Finally, I restructured the site flow to guide visitors naturally through her process, with strategically placed calls to action and a measured reveal of information. The result is a website that not only looks like Tiberi Studios — it works like it, too.