Jen Tiberi built her original website herself (heck yeah!!), but as her business grew, she didn’t have the bandwidth to make updates, and the DIY design that once worked was now feeling like it didn’t fit the new version of her brand. Jen brought on Anne Marie to refine both the site’s messaging and design.
More than just upholstering furniture, Jen wanted to position her studio as a full-service creative partner, guiding clients through custom-built projects with both artistry and practicality. Anne Marie helped define that positioning, then reworked the site’s messaging and copy to reflect Jen’s expertise. From there, she overhauled the design, using Tiberi Studios’ existing Squarespace template and brand identity guidelines as a foundation. Every element was refined to create a seamless, on-brand experience. Anne Marie incorporated kinetic typography, smooth curves, and rich, textural photography—details that reinforce the hands-on craftsmanship of Jen’s work while making the site feel dynamic and engaging.
The final step was fine-tuning the user experience. Instead of overwhelming visitors with too much information too soon (or leading them to call before they were ready), the site flow was reworked to guide them naturally through the process. Thoughtfully placed calls to action and a strategic reveal of information help position Jen as a trusted expert while streamlining client interactions.
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