UWCM Brand Video
UWCM Brand Video
UWCM Covid-19 Response Fund
UWCM 211 Helpline Project
The United Way 211 Helpline is a free, 24/7 service that connects callers in Central Maryland with food, housing, utility assistance, childcare, and other resources. Listening to recordings of the calls clearly reveals the commitment that UWCM holds to providing what’s needed, where it’s needed, when it’s needed. To aid in their campaign to raise awareness and support for this important behind-the scenes work, UWCM asked Anne Marie to create a series of videos using the audio from the calls. She developed a visual identity for the series that’s rooted in atmospheric imagery and pared-down type design. The treatment resulted in an emotional, immersive video that grounded viewers in the caller’s circumstances while ensuring that the conversation between operator and caller was easy to follow.
Changemaker Challenge
.png)