The Wall Street Journal’s Custom Content team partners with marketers to develop and produce co-branded ad campaigns across print and digital media within the Barron’s Group portfolio (Barron’s, MarketWatch, Mansion Global, and Financial News). Using their existing visual identity as a grounding framework, Anne Marie planned and produced a motion graphic explainer video to elucidate exactly how their technology smartly pairs advertiser campaigns with relevant editorial content. The video provides a surface level look into the complex makings of a successful ad placement using kinetic movements and concise imagery.
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