Newsletter

Also heirloom seeds, a very ripe BLT-ready tomato, and other snacks of inspiration.

Recent Work

Strategy and visual direction to lay the creative groundwork for a new seed company.

Recent Work

A neighborhood utility company needed a digital home base on Squarespace.

Newsletter

Plus a dive into design history on the enduring trend of blackletter type.

Newsletter

Political silos, the hot take trap, and a Q&A with an NFL digest Substacker.

Newsletter

A few big patterns from last month's survey and a reminder that priorities always shift.

Writing

What is a brand? Maybe you don’t actually need it.

Writing

Like those delightfully ridiculous Christmas movies with bonkers plot twists, now’s the time to let our freak flags fly.

Writing

Screw the masses, find your people.