Political silos, the hot take trap, and a Q&A with an NFL digest Substacker.

There’s an archaic idea that keeps bouncing around that we should silo certain topics to specific contexts and audiences. I saw it this week in the familiar refrain to “keep politics out of sports.” It also shows up on the red carpet and at awards shows, at Thanksgiving dinners, and in run-of-the-mill Instagram comment threads — where someone inevitably says, “I don’t follow you for your politics, I follow you for gardening content! Stay in your lane!” It’s a privileged and narrow-minded thing to say.

People demand silos when they get uncomfortable. The larger context or narrative that they’ve relied on starts to become unstable and they panic. And the guiding narrative is very unstable right now.
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Strategy and visual direction to lay the creative groundwork for a new seed company.