The goal was to distill the school’s values into a clear, future-facing narrative and translate it into a cohesive visual and digital experience. The new website needed to attract prospective families, engage alumni, and support donor communications. It also had to showcase the distinctiveness of the Project-Based Learning curriculum in a way that felt tangible and inspiring. Ultimately, the brand and site needed to reflect a young, thoughtful community committed to building a better future.

I led identity development, content strategy, and copywriting, shaping a unified narrative and an approachable, city-centric visual system. I redesigned and migrated the website from WordPress to Webflow, optimizing it for storytelling, usability, and long-term sustainability. To bring the curriculum to life, I produced photography and a longform video highlighting Project-Based Learning in action. Following launch, I expanded the identity across newsletters, magazines, fundraising campaigns, advertisements, merchandise, and templated communications systems — creating a scalable content engine that strengthened engagement across the entire school community.