MarketWatch is fresh off a full identity redesign and campaign with Mother Design, built around a sharp concept: empowering people to grow their money through long-term patience and strategy.

It taps into a very stable and calculated feeling, but it doesn’t feel like a stuffy financial magazine. It's clearly made for a new generation — the colors, type, and layouts are electric, pulling directly from rave posters, of all things. I've been designing for the series since I was a staffer at MarketWatch nearly ten years ago, and I originally set the art direction for the series. It looks nothing like it did back then — a good thing! — and it's been genuinely cool to watch the brand grow, and a privilege to work on it through every stage.