I partnered with the Sigma marketing and creative team on a 30-second product video, debuting as the keynote hype video at the 2026 Snowflake Summit — the third year running I've made this video with them.

The crowd watching it already knows the Sigma product well, so the goal isn't introduction, it's excitement: surfacing the juiciest new features and updates to get them fired up before the keynote. The conference typically lands alongside a new marketing campaign rollout, so the campaign's creative direction sets the tone for the video. Creative Director Heather Burt, Senior Strategic Marketing Manager Riley Gamboa, and I started with an extensive storyboarding phase, locking in which product features to show and tailoring the visual design to dovetail with the campaign. The Sigma team finalized the script, and I sourced voiceover talent through Voice123. After years of working with this team, there's a real ease to a project like this. Everyone knows each other's strengths and working style, so we can move fast without losing precision. This one came together start to finish in under three weeks.